Porter’s five forces applied to ZipcarThreat of new entrants:Potential new entrants include existing car rental firms, companies that currently supply cars to car-sharing businesses (such as Volkswagen), and new start-up car-sharing ventures. As Zipcar is operating in only Boston, there are opportunities for new entrants (with sufficient resources) to establish themselves as dominant car-sharing service providers in other cities. This threat to the profitability of Zipcar’s planned future expansion activities would pressure Zipcar to expand rapidly in order to remain ahead of the competition. A major barrier to entry is Zipcar’s patented technology involving wireless transmission of usage data between the shared cars and a server. Such advertising techniques have generated a lot of publicity for Zipcar, enabling the company to build brand recognition and attract customers without incurring huge marketing costs.Services are convenient because reserved cars are parked within short walking distance from user locations and public transport stations. In addition, reservations can be made online or over the phone at any time.Zipcar has invested heavily in developing a patented technology platform that can be used only by the company.
Each driver is given a unique Zipcar card that can unlock the car door at the specific time for which the subscriber has booked. The driver need only be concerned with unlocking the car and driving. While the car is in use, usage data is transferred (real-time) wirelessly to Zipcar’s head office. Data is8recorded and stored to ensure correct billing. The data collection and billing processes are timely, accurate and hassle-free, contributing to the ease and efficiency of Zipcar’s business operations. Furthermore, the reduction in manual recording (and therefore the use of paper) has reinforced Zipcar’s green image.9RecommendationsThe minimum age for Zipcar drivers could be lowered to 18 years old. Zipcar would be able to attract more subscribers and earn more revenue.
Minimum age of 18 to join, but must have 2 years of driving experience; Only available in limited cities; Covers fewer cities and smaller total fleet of cars; No airport locations; Difficult to locate a vehicle in some city areas. Zipcar; Arts and Entertainment; Automotive and Transportation; Fitness; Food and Dining; Retail and Services; Travel and Hotel; Automotive and Transportation Currently selected.
Provided that the company’s incident record regulations remain in place, most 18 year old drivers would be responsible and reliable. If there is doubt. 708 Words 3 PagesZipcar1. Company: Zipcar has great potential to meet needs of urban consumers. An analysis ofthe company’s strategy, its potential customer market, and its financing needs shows usthat while Chase has been great at researching and identifying a potential multi-milliondollar business, her ability to raise funds, manage operations, and grow the business atspeeds required to keep the competition at bay is in question.Competition: There are no large competitors for Zipcar with only two other.
1314 Words 6 PagesZipcarUpon receiving first round financing of $1.3 million, Zipcar is, as CEO Robin Chase describes, “poised for action”. The measures that the company intends to take moving forward will likely determine its future viability as the dominant player in the relatively untapped market of car sharing in North America. Currently, Chase is testing the concept in the single market of Boston, and has ambitious goals to break into other markets along the East and Mid-coast by the end of next year. 1104 Words 5 PagesZipcar: “It’s Not about Cars – It’s about Urban Life”Zipcar’s service is the benefit of having a car, without actually owning one yourself. Zipcar first started out with the focus on the green-minded customers using promotional pitches such as “We. 1122 Words 5 PagesCase Assignment #11. Zipcar motivates its customers and partners by truly addressing their needs and wants from a company like theirs.
For example, customers want something that will save them money. Zipcar’s solution to this is an affordable way to use a car that’s much cheaper than buying your own car. It cuts out the need to buy insurance, maintenance, gas, parking, and the general cost of the car. Cities want to cut down traffic and congestion. By using Zipcar, people tend to drive fewer. 1509 Words 7 Pagesrelated to management information systems (MIS) that you derived from this case.In the Zipcar case study, there was no particular strategic implication related to management of information system that could be derived from because IT was perfectly used to maximize Zipcar’s business advantage that brought advantages to both customers and the company’s bottom-line profits. By smartly use of technology, Zipcar was able to provide convenient and reliable access to on-demand transportation, making mobility.
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2480 Words 10 PagesCase: Zipcar Zipcar’s SWOT and financial analysis a) Strengths Firstly, Zipcar seized 80% of US market share, making it the strong player in the market. Secondly, as the company is able to acquire its competitors (Flexcar-US, Streetcar Ltd-UK), they can reduce the competitors as well as gain those market shares and customer bases from those 2 companies. Thirdly, Zipcar’s customer-friendly and disruptive business model is what makes it unique. They leverages accessibility, make it available close. 683 Words 3 Pagescharacterize the service Zipcar provides?Zipcar is the world's largest American membership-based car sharing and car club service offering company providing car reservations to its members, billable by the hour or day. It is an alternative to traditional car rental and car ownership. The company shares Zipcars in different States of USA, Canada and UK.
The company also has presence on over 230+ college campuses at universities across North America.Members can reserve Zipcars online or by phone. 766 Words 4 PagesZipcar is affected by its internal strengths and weaknesses with respect to competitors and is presented with opportunities and threats from its macro environment. By understanding these various factors, an organization may successfully thrive in the business environment at large. The following analysis of Keegan’s article “The Best New Idea in Business” provides a SWOT analysis of Zipcar, which illustrated the factors affecting the firm’s rapid growth.The internal strengths of a firm refer. 957 Words 4 Pagescharging lower prices. Be a pioneer in the car sharing/rental market in the United States with long-term potential.
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The main goal of Zipcar is to satisfy unmet consumer needs regarding a convenient access to transportation by offering car-sharing service that works with advanced wireless platform.2. Current Target MarketsBasically Zipcar wants to attract people who do not have a car, and people who are not interested in dealing with the hassle of owning a car due to traffic jams.